Uber launches targeted ads scheme based on rider’s locations
FILE - In this Jan. 12, 2016, file photo, a ride share car displays Lyft and Uber stickers on its front windshield in downtown Los Angeles. A judge has struck down California’s ballot measure that exempted Uber and other companies from a state law requiring their drivers to be classified as employees eligible for benefits and job protections, Friday, Aug. 20, 2021. (AP Photo/Richard Vogel, File)
Ride-share giant Uber is launching a new targeted ad feature as it works to find additional revenue streams.
Uber’s “Journey Ads” service was announced this week.
The company says riders will be able to “opt-out” of the service.
Ads will be based on a rider’s location and target to them based on that feature.
Customers will see ads when they are checking to see their driver’s location.
Lyft announced a similar move recently to launch its own advertisement scheme.
