Project Unloaded

Through creative, cultural campaigns and community partnerships, Project Unloaded empowers the next generation to choose on their own terms not to own or use guns.

Project Unloaded works to prevent gun violence in all its forms by educating, engaging, and empowering teens through cultural campaigns and community partnerships that share a simple message: guns make us less safe.

We sit at the intersection of public health, youth engagement, social marketing and culture. Through large-scale, data-backed social media campaigns, original research, teen-facing local programs, and inspiring youth leaders, we combine young people’s social media know-how with a gun violence prevention message that can reduce gun use and save lives.