FILE - In this Monday, June 5, 2017, file photo, a person takes a photo of an Apple logo before an announcement of new products at the Apple Worldwide Developers Conference in San Jose, Calif. Apple is expected to demand $1,000 for the fanciest iPhone that it has ever made, thrusting the market into a new financial frontier that will test how much consumers are willing to pay for a device that has become an indispensable part of modern life. (AP Photo/Marcio Jose Sanchez, File)