WRTV unveils new station theme featuring “Back Home Again in Indiana,” new slogan

INDIANAPOLIS — WRTV has unveiled a new station theme featuring the iconic song “Back Home Again in Indiana,” along with its new official brand slogan: “First On Air. First Online. First for Indiana.”

Created in partnership with Stephen Arnold Music, the theme was developed exclusively for Indiana’s first television station. It will serve as WRTV’s signature sound across its newscasts, promotions and station branding.

The theme celebrates WRTV’s Hoosier heritage while reflecting the station’s continued transformation under Circle City Broadcasting, a locally owned and operated company.

WRTV’s new slogan recognizes the station’s history while outlining its commitment to Indiana:

• First On Air recognizes WRTV as Indiana’s first television station. WRTV signed on May 30, 1949.
• First Online recognizes WRTV as the first television station in the Indianapolis market to launch a website and reflects its vision of being the first place Hoosiers turn for local news online.
• First for Indiana represents WRTV’s mission to provide trusted local journalism that puts Indiana first.

“WRTV has been part of Hoosier history since the beginning of television 77 years ago,” said DuJuan McCoy, owner, president and CEO of Circle City Broadcasting. “It felt only right that our station theme feature one of the most recognizable songs ever written about Indiana.”

McCoy said the new slogan honors WRTV’s history of firsts while reflecting the station’s future and its commitment to the community.

“Every great television station has a signature sound that immediately connects with viewers,” said Chad Cook, president of creative and marketing for Stephen Arnold Music.

Cook said “Back Home Again in Indiana” and the different versions created for WRTV give the station a timeless audio identity that reflects its commitment to the local community, both now and in the future.