EntertainmentInside Indy


Mom’s sweet potato pie recipe is a closely guarded secret for this Indy baker

Punkin's sweet potato pie
Posted at 5:01 PM, Nov 17, 2023
and last updated 2023-11-17 19:15:06-05

INDIANAPOLIS — Joanna Wilson learned a lot from her mother.

“As I was a young child, I would sit in the kitchen with her on Thanksgiving learning how to make the pies,” Wilson said. “She would make pies for different functions, church functions, and for our family. She would make over 25 pies and people loved her sweet potato pies so much that they would request it.”

Joanna Wilson

It’s a recipe Wilson uses at her shop, Punkin's Pies Sweet Treats, inside AMP at 16 Tech.

“I got started with my mom's famous sweet potato pie,” Wilson said. “After I started with the pies, my daughter and I started dipping some strawberries.”

Dipped strawberries

After posting the sweet treats online, the requests began to roll in.

“People would just ask if I could make dipped apples, if I could make cake pops,” Wilson said. “I had no clue I could do all of these things, but people believed in me.”

Punkin's Pies now offers a wide selection of sweets and pies.

Punkin's at AMP

“I think people love pies because a lot of people grew up on pies,” Wilson said. “They grew up on their grandma's and great grandmother's making pies, so I think that's just a staple in people's families.”

Staples rooted in traditions that continue today.

“I definitely still bake pies for my family on Thanksgiving, but I just don't do it at home anymore because I'm baking for customers now and I'll just make ours while I'm making the customers pie,” Wilson said.

Sweet potato pie

Sharing her mother’s sweet potato pie with central Indiana. Just don’t ask her to share the recipe.

“I’m still not going to give up my mom’s secret recipe,” Wilson said.

WRTV shares the stories behind Indy's many people, happenings, businesses, restaurants, and venues in the area.

Inside Indy

What is Inside Indy?

With Inside Indy, WRTV is hoping to bring you connection with your community, in-depth conversations, and hidden gems right in your city.

Send us a message!