WRTV refreshes brand in conjunction with new graphics launch

Posted at 10:53 PM, Aug 12, 2020
and last updated 2020-08-12 22:55:58-04

INDIANAPOLIS – WRTV is returning to its historic roots with a brand-new look–– celebrating the station’s past while evolving into the future. During the noon newscast on Thursday, August 13, 2020, WRTV is debuting a new graphics package and logo.

“WRTV has a long and rich history of telling the stories that represent and impact the communities we serve. We are excited to align our brands, so that our audiences can connect our storytelling across multiple platforms,” said Terri Cope-Walton, news director for WRTV. “Whether you watch us on television, visit us online, download our app or get updates through social media–– WRTV is working for you!”

“Hoosiers are bombarded with messages every day on TV, cell phones, tablets and computers. Having a consistent brand will help WRTV cut through the clutter and hopefully strengthen our relationship with audiences on all platforms,” added Lana Durban Scott, vice president and general manager of WRTV.

WRTV’s call letters stand for ‘We Are TV’–– becoming the inspiration and centerpiece for WRTV’s brand alignment. The old RTV6 insignia will no longer be used, nor its channel number in a calculated effort to be more search friendly for audiences seeking WRTV in other media spaces.

“In the early stages of brand development, we realized how obsolete channel numbers are becoming, and the increasing relevance keyword searches have on our lives,” said Courtney Leitschuh, creative services director for WRTV. “WRTV is the common denominator.”

Thursday’s launch will showcase a contemporary graphics package–– designed by Scripps Creative, a redesigned logo and refreshed branding across all platforms.

“The creative team strived to produce a gratifying viewing experience, one that puts news content first. They purposefully crafted everything from the clean and simple graphic design to our minimalist sonic branding to support storytelling, not overpower it,” continued Leitschuh. “We want our viewers to really see and hear the authenticity of our reporting.”