WRTV teams up with Kroger and Second Helpings to help feed Hoosiers

Posted: 8:06 PM, Jun 09, 2020
Updated: 2020-06-22 06:54:18-04

INDIANAPOLIS — COVID-19 and civil unrest are creating unprecedented challenges in our surrounding Indianapolis communities. To meet the needs of our neighbors, WRTV is teaming up with Kroger and Second Helpings to get meals into the hands of locals struggling to put food on the table. Kroger is making it easier than ever to help — from June 15 to June 21 shoppers can go to select central Indiana Kroger stores and round up or select a donation amount of their choice at checkout. The proceeds will go directly to Second Helpings – Transforming Lives through the Power of Food.

See a map of participating Kroger locations below.

“This year, the cause of hunger relief is more important than ever. So is the need for organizations such as Second Helpings. Demand for food assistance is up, often from people who never imagined they would need it. That means the timing of this partnership couldn’t be better,” said Eric Halvorson, Kroger’s manager of corporate affairs. “Kroger designed its Zero Hunger|Zero Waste plan to address emergencies such as this and feed our Hoosier friends and neighbors. We appreciate the opportunity to join WRTV and Scripps to help Second Helpings put food on the table across central Indiana.”

Working together, WRTV and the Scripps Howard Foundation will match up to $12,000 of donations made through the fundraising initiative.

“Through this partnership with Second Helpings and Kroger, WRTV is giving light, so Hoosiers in need can find their way and feed their families,” said Lana Durban Scott, WRTV vice president and general manager. “Thanks to Kroger and the generosity of shoppers across central Indiana, Second Helpings will be able to maximize the impact of our grant from the Scripps family.”

“Second Helpings is grateful to the Scripps family, WRTV and Kroger for their extraordinary partnership to provide nutritious meals to homebound seniors and families struggling with the impact of COVID-19. Now more than ever, we need neighbors helping neighbors through this pandemic and beyond. This is one way that each of us can make a big impact in our community,” added Jennifer Vigran, chief executive officer at Second Helpings.

Every day WRTV shines light on urgent needs created by the pandemic and are committed to helping those struggling to make ends meet. We know our donation will only meet a modest fraction of our community’s needs, but with your help we can change the tide.

We encourage you to shop at participating central Indiana Kroger stores and make a donation, or donate online at For information on this event, and more ways to help your community please visit