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Holiday Magic Begins with Hallmark Keepsake Ornament Premiere

Posted at 7:53 AM, Jul 12, 2019

KANSAS CITY, Mo., July 12, 2019 /PRNewswire/ -- Join us for more than 250 new Hallmark Keepsake Ornaments that will be released during the annual Keepsake Ornament Premiere Event beginning Saturday, July 13, at Hallmark Gold Crown® stores nationwide and online at The annual event gives consumers a first chance to purchase Keepsakes Ornaments from the all-new 2019 line and experience the magic of Christmas in July.

"There is something magical about this time of year. We are excited to show Keepsake Ornament fans this year's new line of ornaments in our collection—lots of fun surprises," said Nicole Reid, general manager for Hallmark Keepsake Ornaments. "Every year, our artists create the most amazing ornaments that help people celebrate the special times in their year, and the special people in their lives."

The entire 2019 Hallmark Keepsake Ornament line includes more than 500 ornaments to help people capture memories, celebrate milestones, and turn the Christmas tree into a holiday experience the whole family will enjoy. More than half the new line will be available at Ornament Premiere.

At Ornament Premiere, consumers will find two brand-new Keepsake Ornament series and can take advantage of the best offers of the year, which run through July 21. Shoppers will also find ten limited-quantity ornaments, available exclusively in Hallmark Gold Crown stores. More event details can be found at

New Harry Potter™ Keepsake Ornament Storytellers and Tree Topper

Hogwarts™ comes home. Relive the story of Harry Potter and the Sorcerer's Stone with Hallmark's newest Storytellers collection. For 2019, Hallmark is expanding their offering of Keepsake Storytellers Ornaments with three favorite characters from the Wizarding World: Harry Potter™, Hermione Granger™, and Ron Weasley™. This innovative technology allows each ornament to give consumers a fun show on its own, but when other Storytellers ornaments from the collection are added, they'll unlock more interactive performances. The new Harry Potter™ collection features three ornaments, sold separately, that together play an epic light and sound performance from the feature film, Harry Potter and the Sorcerer's Stone. To add even more enchantment from Hogwarts™, Hallmark Gold Crown will also be offering a coordinating interactive Christmas tree topper featuring the score from "Hedwig's Theme."

Introducing New Sesame Street® Ornaments

Hallmark proudly welcomes the characters of Sesame Street® to the 2019 Keepsake Ornament collection. For the first time Keepsake Ornaments will feature favorite characters from the beloved children's program for the holidays. To commemorate the 50th Anniversary of Sesame Street®, Hallmark will offer two ornaments at the July Ornament Premiere event, Big Bird and Cookie Monster, followed by an additional Elmo ornament at the October Ornament Debut event, October 5th.

First in Series Ornaments

Hallmark Keepsake Ornaments is excited to introduce two additional series at Ornament Premiere perfect for starting new traditions in 2019.

"Holiday Parade," crafted by artist Tammy Haddix, will feature a different festively-decorated parade vehicle each year to add to the series. The series will begin with a retro red pickup truck featuring a bottle brush tree from Tammy's Tree Farm ready to deliver a payload of Christmas spirit.

"Cozy Lil' Critters," crafted by Nina Aubé, will feature charming miniature birds all bundled up for warm winter fun. This year's ornament shows a miniature bird in a matching scarf and stocking cap perched on a snow-capped branch.

For more information about Keepsake Ornaments, or to locate a Hallmark Gold Crown store, visit

HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. WB SHIELD: © & ™ WBEI. WIZARDING WORLD trademark and logo © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s19)

Sesame Street® and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop. © 2019 Sesame Workshop. All rights reserved.

About Hallmark Cards, Inc.

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 27,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

About Hallmark Keepsake Ornaments

In 1973, when Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments, a new tradition of Christmas decorating was started and a new collectible industry was born.

When the first line was introduced, they were unique in design, year-dated and available only for a limited time – innovations in the world of ornaments. Since 1973, Hallmark has introduced more than 8,400 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme.

Today's Keepsake Ornaments reflect the way styles, materials, formats and technology have expanded since they first appeared in Hallmark stores. Once a collection of decorated glass balls and yarn figures, Keepsake Ornaments are now made in a wide array of wood, glass, metal, porcelain, and handcrafted formats. Technology has also been incorporated into the world of Keepsake Ornaments through light, sound and motion. The one thing that hasn't changed, however, is the superior craftsmanship and high quality that ensures Keepsake Ornaments will become family heirlooms and cherished collectibles.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling's Wizarding World, Looney Tunes and Hanna-Barbera. The division's successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

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SOURCE Hallmark Cards, Inc.