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How to avoid buying counterfeit goods online this holiday season

Many social media ads selling fakes or lookalike items
Counterfeit Nikes
Posted at 6:53 PM, Nov 29, 2022
and last updated 2022-11-30 10:46:28-05

As you search online for gifts this holiday season, the Better Business Bureau is warning about a surge in counterfeit goods, and cheap imitations that will leave you disappointed.

They are often advertised on your social media feeds, with images of handbags, jewelry, and clothing that look great and are affordable.

Sierra Harper knows the risks all too well, after being burned by several online purchases.

She has ordered jewelry online, but now prefers shopping craft fairs, as opposed to clicking a photo on a website.

"It doesn't always look like it does in the picture," she said.

If you don't check out an online seller very carefully, there is always the chance that something you order turns out to be a lot smaller, cheaper, or something completely different than what you expected.

Online shopping fraud widespread, BBB says

Ripoffs like these are becoming more and more common, according to the Better Business Bureau, which says online shopping fraud makes up more than a third of the scams reported to the BBB.

And 36 percent of retail fraud reports originate from copycat or fake websites, according to the BBB's Josh Planos.

"I think there's this preconceived notion that the only time you hear about counterfeit goods is when someone is buying a Louis Vuitton purse," he said, "and certainly, we get reports like that. But many more instances, we receive reports about products like sports jerseys, like golf clubs, watches, insulated mugs, do-it-yourself products" that turn out to be cheap imitations of the real thing.

Where are people getting ripped off?

Planos says nearly half of those reported scams originate on social media, in the ads alongside your feed.

So before you click on an advertisement, he cautions, hover over the link to view the URL (web address). Even better: Use a computer, not your smartphone.

"You're gonna have much more of a sense of what that URL truly consists of if you're on a desktop rather than on mobile," he said.

Warning signs of a ripoff

To avoid counterfeit goods, Planos says:

  • Watch out for items priced much less than what you see in store, especially on items like handbags or name-brand athletic wear.
  • Check for grammatical errors.
  • Check for slight misspellings of a name brand.
  • Look for a company's street address: if you can't find one, the business may be fake.

The last red flag: having to pay by Zelle or Venmo, which is the same as paying by cash.

A legitimate company will accept credit cards.

Holly von Lehman prefers shopping in person after buying craft items online that turned out to be junk.

"I ended up with things that you can't send back, things that have misprints on them, so I just don't do it anymore," she said.

So be careful online shopping for bargains so you don't waste your money.

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