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Visit Indy launches budget-friendly attraction pass to get you back downtown

Since the pandemic started Indy businesses have struggled and tourism is obviously down but is working to get you back downtown.
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Posted at 8:41 AM, Oct 09, 2020

INDIANAPOLIS — Since the pandemic started, Indy businesses have struggled, and tourism is obviously down, but is working on getting you back downtown.

“The hospitality and tourism industry is one of the hardest has been one of the hardest hit by this pandemic,” said Nate Swick, with Visit Indy.

He said about 40,000 hospitality workers in the Circle City are still unemployed as businesses slowly open back up.

"It's an industry that typically employs over 80,000 employees,” said Swick.

So, Visit Indy is trying to get things back on track with the Indy Attraction Pass. The pass can you get you into the Eiteljorg Museum, the Indiana State Museum, the Indianapolis Zoo, the Children's Museum, and Conner Prairie, all for one set fee, and the pass is delivered right to your phone.

"You either do a one-day pass or a three-day pass, and we think this will be kind of a way to draw new people into the city who maybe haven't had the chance to buy these," Swick said. "Maybe it's been out of their price corner, they just haven't pulled the trigger yet, and so this is a really good reason to do that, but also to drive people back downtown who haven't necessarily been downtown in the last six months."

He wants downtown guests to know these venues are safe to come out to.

“Everybody is making sure that is the safest way possible to welcome visitors back to the city," Swick said. "So, everything from the Children's Museum, to the zoo, the state museum, all these entities have worked together in numerous ways alongside the city to make sure that it's safe and a fun way to come back. Because you need to make sure that you get some of the same experience but in a safe way."

Swick said they think this pass will benefit more than just attractions listed.

“If you go to the museum, then you might stay downtown at a hotel, or you might also go to a restaurant in which also all need to help right now,” said Swick.

You can get these tickets now by clicking here, and they are good for 90 days, but if you choose the three-day pass, you have to use it in three consecutive days.