CARMEL— The City of Carmel is launching a new brand and identity as A City Built for Big Dreams. Community input and strategic planning is positioning the city as a premier destination for business, new residents, and visitors.
The distinct identity is the culmination of a year of planning and expresses Carmel’s commitment to innovation, leadership, and community empowerment.
Residents, businesses and stakeholders were engaged throughout the process to provide input and make sure Carmel’s identity represents the city.
"We learned from them that our community being safe, clean and beautiful was of prime importance," said Mayor Sue Finkam.
The survey was also given to Carmel's peer cities, that included Naperville, IL and Franklin, TN.
Finkam says people weren't able to complete the surveys.
"I think we are under the impression that everyone knows about Carmel and that was an eye opener for many that were on the committee."
Now Carmel is rolling out a new visual identity. It does include a new logo, but its more about cohesion.
"We wanted to make sure we told the world who we are and what we stand for and that all the elements the alignment of our goals and priorities, the alignment of our budget, and the alignment of our visual identity have to work together," said Finkam.
The logo roll out includes a strategic plan that prioritizes enhancing public safety, investing in infrastructure, and improving the lives of residents and visitors.
Finkam says economic development is also a prime driver.
"We want to make sure people feel like they belong here and when they feel like they’re a part of something bigger, something meaningful to them, that’s important to our community as a whole."
The city’s new core values are Innovate Fearlessly, Empower Together, and Lead with Heart.
