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Historic section of Indy getting new brand, name

Historic section of Indy getting new brand, name
Historic section of Indy getting new brand, name
Posted at 8:23 AM, Feb 17, 2016
and last updated 2016-02-17 09:52:56-05

INDIANAPOLIS -- The city is asking for the public's help in rebranding and revitalizing an urban area of Indianapolis. 

Indianapolis is asking for votes on a new name for the area surrounding the intersection of 38th and Illinois streets.

It's all part of "Great Places 2020" -- an collaborative project between the city and several nonprofits. They're hoping to turn around the area and give it a new beginning.

"We're no longer just talking about making things better, we're actually making things better," said Michael McKillip, executive director of Midtown Indy.

McKillip is one of the people behind Great Places 2020.

That area is where a many different neighborhoods meet -- including Butler-Tarkington, Fall Creek and Meridian-Kessler. It was once known as Mapleton -- and 38th Street was known as Maple Road, because it was lined with trees.

Today, those trees are gone -- replaced by the hustle and bustle of 40,000 cars going through the area every single day.

"It's really hard to find that name that really encompasses this very diverse and historical area," McKillip said.

As a throwback to history, organizers are offering voters three different name options in two different design schemes. The choices for the area's new name are:
  • Maple North
  • Maple Place
  • Core North

Vote in our poll below for your choice on what it should be named.

 

Organizers want residents to attend a meeting at 6 p.m. Thursday at the North United Methodist Church at 3808 N. Meridian St. -- where a decision on a new identity for the area will be made.

"Talking about this as a place and not as an intersection, not as a place that you travel through, but that you travel to is really what the branding initiative was intended to do," McKillip said. "It was intended to support the hard work that people are doing."

If you can't attend Thursday's meeting -- you can still make your opinion count by voting for the area's new name online at midtownindy.org.

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