INDIANAPOLIS – In order to recruit a more diverse police force, Indianapolis Metropolitan Police Department recently rolled out a series of advertisements to target people of color.
Some of the marketing used includes billboards posted around the city, and a new video released online titled, “The Oath.”
The City-County Council awarded the department an additional $50,000 to fund recruiting efforts on top of their already $65,000 annual budget.
IMPD officials said some of that money will also go toward visiting Historical Black Colleges and Universities.
By April, the department hopes to have recruited a class of 35-40 men and women.
“We want to make sure that our police department looks like the community that we serve,” said Lt. Brian Mahone. “As we go out to recruit, we're real cognizant of that to make sure we're recruiting every field and make sure that’s important. We want to get the most bang for the buck and traveling, and bring the best and the brightest to Indianapolis or find the best who are already here.”
WATCH THE FULL VIDEO BELOW
"The Oath" IMPD from Ron Shelnutt Productions on Vimeo.
