INDIANAPOLIS — Another Indianapolis holiday tradition is going virtual this year, thanks to the pandemic.
The Junior League's Holiday Mart, normally held in November at the Indiana State Fairgrounds, will take place in a virtual format.
“We have all made difficult decisions this year, whether in our personal or professional lives,” said Patrice Dawson, Junior League of Indianapolis president. “While we are disappointed Holiday Mart will look different this year, we have worked hard to create a safe and engaging way to bring shoppers a one-stop virtual marketplace.”
Holiday Mart typically welcomes nearly 150 vendors and thousands of shoppers each November. The virtual marketplace will open Nov. 17 and run through Nov. 30. In the past, Holiday Mart has been a four-day shopping experience, but this year the Junior League extended the event to provide shoppers ample opportunity and flexibility to shop for the holidays.
Holiday Mart merchants will have individual shops to showcase photos and descriptions of their products. Shoppers can search for vendors by business name, merchandise category or product. The virtual marketplace is free for shoppers. A portion of merchants’ proceeds will benefit the Junior League.
“Holiday Mart is our largest fundraising event and we use proceeds to support nonprofits in the Indianapolis community,” said Dawson. “Last year, thanks to Holiday Mart, we awarded $125,000 in grants to area nonprofits preparing students for academic success. We hope we are able to make the same impact this year, even with a virtual event.”
For more information about JLI’s virtual Holiday Mart or to become a merchant, click here [jlindy.org].
