(CNN) -- Red Solo cup, what? This reusable cup will make you feel better about your debauchery.
Ball will launch an aluminum cup that's shaped like a red Solo cup, the beloved beer pong vessel. But unlike its plastic predecessor, this cup can be used basically forever, as long as you wash it.
It's hard to imagine a squad of frat boys or rowdy tailgaters actually considering their carbon footprint amid beer-soaked festivities. But Ball's aluminum cup might just change that once it launches in September.
Of course, the cups will be more expensive than the standard Solo. CEO John Hayes told Bloomberg they'll cost around 25 cents each.
But that's a small price to pay for the upsides: They'll keep your drink cold. They won't break if you squeeze them too hard. And to clean up, just stick 'em in the dishwasher. Single-use plastic, who?
Before you buy that sleeve of plastic cups for your next rager, think about the ecological consequences. Only 9% of plastic is ever recycled, the United Nations Environment Programme said.
Aluminum is one of the most sustainable materials in the world. It's one of the most recycled materials in the US, and nearly 75% of all aluminum made is still in use, according to the Aluminum Association.
So go ahead. Play that twelfth round of beer pong, then wash out a cup and use it for your iced coffee the next morning. It's hard to feel guilty when you're saving the environment.
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