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All Indiana-made brands discounted at Big Red Liquors

As the COVID-19 crisis continues, the large liquor retailer wants to support Hoosier brands.
Indiana liquor stores will be closed on New Year's Eve, which falls on a Sunday
Posted at 8:12 AM, Apr 21, 2020
and last updated 2020-04-21 08:19:11-04

INDIANAPOLIS — Indiana's largest packaged liquor retailer is offering a 25% discount on all Hoosier brands.

Big Red Liquors announced on Monday that all Indiana-made brands will be discounted until the ongoing COVID-19 crisis subsides enough for the internal dining ban to be lifted for restaurants and bars.

"Indiana breweries, wineries, and distilleries make up some of our states most dynamic, historic, and community-centric organizations," Don Rix, the president of Big Red Liquors, said. "They are often the color and lifeblood of many small towns and cities across Indiana. The COVID-19 crisis is having an outsized impact on these organizations who often rely on their own internal restaurants, taprooms, or marketing as tourist destinations to stay in business."

Wherever Hoosiers choose to shop, Rix said he hopes its Indiana businesses.

"Whether you shop our stores or in any of the other great retail establishments across Central and Southern Indiana, we ask that you support Indiana-Made brands," Rix said. "We should all be committed to doing our part to support Hoosier owned businesses through the duration of this crisis."

Big Red Liquors is offering curbside pickup, call ahead orders, and limited delivery at all locations.

You can browse thousands of liquor, beer and wine options on bigredliquors.com or by downloading the Big Red Liquors app, where you can also make orders.

Big Red Liquors owns and operates 58 retail locations, including Bloomington, Indianapolis, Speedway, Fishers, Greenwood, Westfield, Terre Haute, Martinsville, Camby, McCordsville, Carmel, French Lick, Brownsburg, and Bedford.

The company employs more than 500 Hoosiers.

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