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INDIANAPOLIS — Who wants to snack on kale when they're cozied up on their couch? Not the majority of American shoppers, it appears.
According to a recent Bloomberg report, people who were eating healthy pre-coronavirus pandemic are now seeking out that comfort food amidst the coronavirus pandemic.
Factors like cost and convenience may come to mind when thinking about keeping a healthy diet, but a new cold-pressed juice shop in Indianapolis is helping make sure locals get the nutrition they need.
"One of the challenges a lot of families are dealing with right now is people are a little bit nervous to buy fruits and vegetables from the grocery stores," Tyler Richardson, the General Manager of 317 Juicery, said. "Which is something we hate to see because nutrition is more important right now than ever."
317 Juicery's juices are made with about 2 pounds of organic fruits and vegetables in each bottle, making these cold-pressed drinks great for cleansing or meal replacements.
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"Prior to March, we probably did about 20% of our sales through delivery, and about 80% was through wholesale — we sold to fitness studios and health grocery stores ... and various events," Richardson said. "That has pretty much flipped in the last three weeks. About 80% through delivery and ... no events and not much wholesale."
In the last two weeks, Indiana Gov. Eric Holcomb has ordered Hoosiers to stay home, restaurants and bars to close and limited the number of people who can gather at one time — all to help combat the spread of COVID-19 in the state.
"We sought to provide a safe and convenient way that people can get that nutrition into their diet," Richardson said. "We thrilled that we're able to provide that for families right now."
"We're a small business and, luckily enough, have not been affected by it (COVID-19) at this point," Richardson said. "We take every precaution we possibly can."
317 Juicery makes its cold presses in a facility that only facilitates juices; thus, the product itself is produced and bottled in a way that is exceptionally low-risk of exposure to any virus.