INDIANAPOLIS — The Indianapolis Colts are getting a new look for the 2020 season.
On Tuesday, the Colts introduced a new secondary logo, primary wordmark and jersey number design for the team's 37th season in Indianapolis. The new design features will go alongside the team's traditional horseshoe logo.
“These new logos — particularly our new Indiana logo — honor our rich history, cement our real and lasting connection to Indiana and embrace the exciting future that lies ahead," said Carlie Irsay-Gordon, Colts vice chair and owner.
The changes include:
- The new secondary logo will feature the outline of the state of Indiana carved out of the "C" from the Colts' new wordmark.
- According to the Colts, the new wordmark "incorporates modern elements while embracing some of the design features from the traditional mark." The traditional wordmark will be used in throwback campaigns and gear.
- The team's new number design will mirror the Colts' uniforms from the 1950s and 1960s, a release from the team said.
The Colts also added to their color pallet, introducing "anvil black" to go along with white, "speed blue" and "facemask gray."