INDIANAPOLIS -- Fans at this year's Indianapolis 500 will have a special way to celebrate along with the race winner.
Thanks to Prairie Farms and the American Dairy Association of Indiana, 100,000 bottles of milk will be handed out to fans inside the Indianapolis Motor Speedway so they can take part in the traditional milk toast after the race.
"When that winner steps up and drinks a milk, we're all going to toast that winner and drink a swig of milk right along with them" said IMS President Doug Boles.
American Dairy Association volunteers will be passing out the commemorative milk bottles to race fans in the grandstands along the front stretch for what's being billed as the world's largest milk toast.
They'll also be available throughout the speedway, and even at stores for those who want to drink with the winner from home.