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The history behind the ubiquitous Pride flag

Its story begins in the 1970s with artist and activist Gilbert Baker.
The history behind the ubiquitous Pride flag
Posted at 3:18 PM, Jun 16, 2023

It's one of the most recognizable symbols in the world, on par with the American flag or the recycling symbol, and especially during Pride Month: The rainbow pride flag.

But this flag wasn't always so ubiquitous, and its predecessors included a lavender rhinoceros, the Greek letter lambda and the pink triangle — all of which have their own separate meanings and histories, but weren't accepted by the LGBTQ+ community at large.

So, how did we get here with the rainbow pride flag? Its history starts in the 1970s with artist and activist Gilbert Baker.

"Gilbert had become fascinated with flags in 1976, during the Bicentennial," said Charley Beal, president of the Gilbert Baker Foundation. "He just suddenly thought, 'These things are powerful.' He saw armies marching into war under a flag and he thought: 'We don't just need a new symbol. We need a flag.'"

SEE MORE: The history and meaning of the most popular LGBTQ+ Pride flags

The very first rainbow Pride flag was designed and handmade by Baker and a group of volunteers for the 1978 San Francisco Gay Freedom Day Parade. Originally eight colors, the flag's stripes represented sex, life, healing, sunlight, nature, magic, serenity and spirit.

After the parade — and months later, after the assassination of San Francisco politician and gay icon Harvey Milk — demand for the rainbow flag skyrocketed.

It was at the San Francisco-based Paramount Flag Company, where Baker worked with flag scholar James Ferrigan, that the rainbow Pride symbol spread beyond the city — not just as a specialty item, but something that could be as readily available as the Stars and Stripes. 

"It was astonishing to me how quickly the rainbow, which truly was a flag of pride and not politics, eclipsed all the others," Ferrigan said. 

Despite some hurdles, nothing stopped the rainbow flag from being displayed across the country by allies, activists, and even some government buildings. Baker even worked with the ACLU to make sure anyone could freely use it.

In recent years, it's also become a seasonal symbol used by brands and corporations to use during pride month — with activists being watchful and vocal about whether those efforts are genuine.

SEE MORE: Multiple arrests at school board meeting over Pride Month

"It's something we're very passionate about," Beal said. "If you're not going to live up to the principles sewn into that flag, then don't use it. And if you're just trying to sell mugs and T-shirts, we can't stop you. But we will call you out."

Today, the rainbow Pride flag has also become a "mother of flags" for others within the LGBTQ+ community — like the pink, lavender and blue bisexual flag created by Michael Page in 1998, or the blue, pink and white transgender flag created by Monica Helms in 1999.

Even after Baker's death in 2017, his rainbow flag has continued to live on and evolve through redesigns from artists like Daniel Quasar and Amber Hikes. With black and brown stripes, and the stripes of the transgender flag, the redesigns add visibility to the fact that the Pride movement was led by transgender people of color — a group that is still one of the most disenfranchised and marginalized groups in society.

"It's a brave thing to do, to create an image and an icon and we totally encourage people to do it," Beal said. "We're really proud that people would see the rainbow flag as inspiration for a new flag."

SEE MORE: What is Pride Month and why do we celebrate in June?

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