SPEEDWAY — The Indianapolis Motor Speedway hopes to get fans in the "May feeling" with its ad airing during the Super Bowl.
The ad will feature past winners, Mario Andretti, Scott Dixon, Simon Pagenaud, and Alexander Rossi, sports broadcaster Mike Tirico, and Indianapolis Mayor Joe Hogsett, according to a news release from IMS.
The 30-second ad will run toward the end of the second quarter of the game, according to the release. After the commercial airs, an extended version will be posted online.
On Saturday morning, IMS tweeted a 12-second video teasing the commercial:
There's that one feeling that gives you goosebumps. Yeah, you know the one. 🧱🏯🏎️
It's everything, to everyone in Indy and beyond. It's That May Feeling.
Get it first this Sunday when you watch our commercial during the Big Game. #ThisIsMay
— Indianapolis Motor Speedway (@IMS) February 1, 2020