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HopCat changing name of famous Crack Fries, says name clashes with company's inclusiveness

Posted at 11:41 AM, Dec 11, 2018
and last updated 2018-12-11 11:41:21-05

INDIANAPOLIS — HopCat is changing the name of its famous fries, saying the name “Crack Fries” doesn’t fit with the inclusive nature the company wants to have.

In a message posted on HopCat's website, Mark Gray, the CEO of parent company BarFly, said the name of the fries was initially chosen as a tongue-in-cheek reference to how addictive the fries were, and because of the cracked pepper seasoning on them. But the company has realized that “to make light of this drug and of addiction contradicts our values of inclusion and community,” Gray wrote.

The recipe and ingredients of the fries are not changing. 

“The crack epidemic and the lasting impact on those it affects is not funny and never was,” Gray wrote.

The name change will begin sometime in January 2019 with new menus, then continue as other company materials are updated.

In 2017, the Broad Ripple HopCat hosted a Crack Fries Eating Contest to celebrate its ninth birthday. The chain's Indianapolis location is located at 6280 N. College Ave. 

“We are grateful for the support we’ve received over the years and your love of our fries,” Gray wrote. “While we know it will take time to get used to this change, we are confident in our decision. It is not only the right thing to do, it reflects who we are.”

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