BLOOMINGTON — Upland Brewing Co. announced their first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager.
Hoosier Gameday Lager was cultivated based on direct feedback from IU fans through surveys provided to anyone aged 21 and over. Fans gave their input on the beer name, design and preferred flavors.
The beer will be 4.7 alcohol by volume (ABV) lager in a can designed with the IU cream and crimson stripes.
“Hoosier Gameday Lager is the result of collaboration among thousands of passionate fans,” Eddie DeSalle, President of Upland Brewing Company, said. “In that way, it’s uniquely representative of the university’s athletics program as a whole. Survey results showed some common threads from fans, and we incorporated those into this beer. The majority of people wanted stripes on the can design, the word ‘Hoosier’ in the name, a brew that tasted refreshing, and a moderate ABV. We’re excited to give all that to them.”
A portion of Hoosier Gameday Lager sales will go towards IU student scholarships.
The beer is currently being sold at all Upland Brewing Co. locations and will be available to purchase in August.
-
University of Indianapolis helps research ways to improve literacy rates
The Department of Education's latest IREAD assessment shows third-grade reading scores made their biggest single-year jump since testing started in 2013.
Police investigating dozens of car break-ins across neighborhoods in Fishers
Fishers police are investigating a rash of vehicle break-ins over the weekend that left dozens of residents with shattered windows and costly repairs.
Boone County commissioners deny RL Turner rezoning request
After months of neighbors pleading with their Boone County commissioners to vote against rezoning farmland, the commissioners made their decision Monday morning.
$750K Green Jobs Initiative to train 100 Indianapolis residents
A new $750,000 workforce development program aims to help residents of Indianapolis’ near east side, southeast side and Martindale-Brightwood neighborhoods gain skills for in-demand green jobs.
