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Supreme Court takes Jack Daniel's case against dog toy maker

Supreme Court Jack Daniel's Dog Toy
Posted at 12:33 PM, Nov 26, 2022
and last updated 2022-11-26 12:33:36-05

WASHINGTON (AP) — The Supreme Court says it will hear a dispute over a dog toy that got whiskey maker Jack Daniel’s barking mad.

Jack Daniel’s had asked the justices to hear its case against the manufacturer of the plastic Bad Spaniels toy. The toy mimics the Jack Daniel’s bottle and label but is a parody.

While the original bottle has the words “Old No. 7 brand” and “Tennessee Sour Mash Whiskey,” the parody proclaims: “The Old No. 2 on Your Tennessee Carpet.”

The toy is part of a line of VIP Products called Silly Squeakers that mimic liquor, beer, wine and soda bottles. They include Mountain Drool, which parodies Mountain Dew, and Heini Sniff'n, which parodies Heineken. A court in 2008 barred the company from selling its Budweiser parody, ButtWiper.

A number of major companies from the makers of Campbell Soup to outdoor brand Patagonia and jeans maker Levi Strauss had urged the justices to take what they said was an important case for trademark law.